Member-only story

The Fake Bottled Water start-ups making Millions of $

Ryan Everton
2 min readMay 30, 2019

--

We used to buy Coca-Cola because it brought us “happiness”.

We now buy water because it “Makes us feel good”.

Both drinks make us feel good. Both sell us things based on our beliefs.

Both ruin the planet.

— — Companies Faking It — -

Companies fake it every day. They sell us stuff built around our beliefs.

We feel good. We pay a premium. They make lots of money.

They green-wash.

And most of us buy into the hypocrisy.

— — WHO ARE THEY — -

Here are three bottled water companies who tell us fake stories to manufacture demands around our beliefs.

Thank You Water

Thank You sells disposable bottles of water. Like Mount Franklin, Fiji Water and every bottle of water ever created — They manufactured demand.

Every single use bottle is single use. Customers buy into it because it makes them feel good and ignore the fact that it is single use.

It used to be that Happiness made us buy things (Coke). Now it is giving back (Thank You).

--

--

Ryan Everton
Ryan Everton

Written by Ryan Everton

I’m the CEO of the worlds leading reuse company TURN. I am a kiwi based in San Francisco dedicated to ending single use plastic in exchange for reuse.

No responses yet

Write a response